To us, it’s personal.
More than just supplying wholesale coffee, we partner with you to grow our businesses together. It’s a different mentality.
Why partner with us?
We are a Brisbane-based roaster that takes lots of care and passion in sourcing and roasting coffee, to create specialty grade blends for wholesale coffee and retail supply. We are a small business but we are big in our approach to innovating the coffee industry through our product development and how we do business, anchored in our values of People, Passion & Planet.
We work with people who believe ethics and integrity are just as important as profit in achieving business success
We strive to work with like-minded people and café owners who are passionate about providing an exceptional coffee experience to customers. Our culture is built to support our people to pursue their passion – whether it is to grow their career in the coffee industry or start their own coffee business. We seek to do so through our ‘social franchise’ model where fairness, accessibility and trust are central to the business relationship.
We source premium quality beans that are grown, harvested and distributed using sustainable practices.
For three years running, our wholesale coffee beans have taken out Silver and Bronze awards at the Golden Bean Roasting Competition (2019, 2020, 2021). This is a testament to the passion and commitment in curating and crafting specialty blends that meet the highest of standards in taste and quality. We believe this comes from asking and listening to our customers each day, and adjusting and refining to get as close to perfection!.
And most importantly, we look for ways to minimise our impact on the planet by adopting sustainable practices in everything that we do.
In addition to our award-winning wholesale coffee blends, we also offer our cold brew range including Australia’s first clear brew for wholesale supply.
What we offer –
As a wholesale partner, we will collaborate with you from day one to understand your coffee needs, taking into consideration your plans and capacity to operate your business.
- Award-winning, locally roasted speciality coffee blends and single origin coffee
- Freshly roasted beans, personally delivered to you a few days from being roasted in Brisbane
- Barista training
- Access to ongoing training and mentoring
- Be part of the Coffee Mentality network, where we share and exchange ideas, and help solve challenges in running a business.
Story Behind the Coffee is a dream come true for owner Dani Jovero, who now runs a franchise of three cafes across Brisbane, and a mobile cafe.
Dani, was himself a former barista of Coffee Mentality, and is an example of how we live our values in supporting people to purse their passion and growing together. Read more about Dani’s story.